Chelsea Football Club has officially announced Infinite Athlete as its new front-of-shirt sponsor, marking a significant development in the midst of the Premier League season.
This decision follows a series of failed attempts to secure a sponsor, including a brief flirtation with gambling company Stake and negotiations with media giant Paramount Plus.
The initial backlash from Chelsea supporters, who were concerned about the club’s commitment to combating gambling addiction, led to the abandonment of the Stake deal.
Subsequent discussions with Paramount Plus also fell through, leaving the club in search of a suitable sponsor.
In a surprising turn of events, Riyadh Air, which sponsors Atletico Madrid and is owned by Saudi Arabia’s Public Investment Fund (PIF), briefly emerged as a potential front-of-shirt sponsor. However, these discussions ultimately proved unfruitful.
Now, six games into the Premier League season, Chelsea has finalized an agreement with Infinite Athlete.
Chelsea’s Chief Executive Officer, Chris Jurasek, expressed his optimism about the partnership, highlighting Infinite Athlete’s potential to use technology to enhance the fan experience and provide valuable insights to players and coaches.
He emphasized their shared vision and the rapid growth of their partnership.
Infinite Athlete’s sponsorship will extend to both the men’s and women’s teams’ playing kits, as well as the training kit sleeve.
The sponsorship’s debut will occur on Sunday, as Chelsea’s Women’s team faces Tottenham at Stamford Bridge in the Women’s FA Women’s Super League.
This new partnership not only addresses the club’s need for a sponsor but also represents a strategic alignment with a technology-driven company that aims to innovate the world of football and global sports.
As fans look forward to the exciting season ahead, Chelsea’s collaboration with Infinite Athlete promises to revolutionize the way football data is consumed while supporting player performance, health, and safety.