In the olive oil supply chain, in order to guarantee the highest quality of the product and preserve its organoleptic and nutritional characteristics, not only the processes involving the cultivation and production of the olives are important, but also those involving the packaging, storage and distribution of the finished oil.
Food and packaging thus become essential to ensure an adequate shelf-life and perfect preservation of the oil, especially in its distribution to global markets.
Among the most widely used materials in the olive oil industry, glass still represents an optimal choice: the glass olive oil bottle is not only elegant and allows the inside contents to be seen (an additional value for the consumer), but is also insulating and impermeable to gases, vapours and light radiation, has a low coefficient of thermal expansion and is chemically inert.
Packaging design: telling the story of olive oil through its packaging
Preserving the product is certainly the main and most important function of olive oil packaging, but it is not the only one. In this modern age, where consumers’ purchasing decisions are also driven by emotions and the senses (sight and touch among all), aesthetics also plays an important role.
For this reason, the shapes, colours and design of the classic packaging with which olive oil companies market their products are changing in favour of a creative, original and impactful aesthetic that raises the value of the brand and inserts distinctive features that make the packaging unique and innovative.
These are projects designed to explore new avenues, showcasing glass in its most creative expressions and combining packaging and visual design to create bespoke containers designed to enhance exclusive oils.
Ennobled glass bottles, therefore, express the product’s idea of class, shapes and decorations are able to tell different stories and identities, and labels with fine paper and detailed printing acquire the ability to convey the product’s authenticity, quality and purity simply through their outward appearance, communicating its true essence.
Eco-design and sustainability of glass olive oil bottle packaging
In the field of oil, as in almost every sector, sustainability is a determining factor, even in the creation of packaging. Oil packaging, in addition to protecting the product and guaranteeing the highest standards of quality and safety, must therefore be able to protect the environment and be low-impact, sustainable and developed by reducing waste and emissions.
Glass olive oil bottles, infinitely recyclable and reusable, with an extraordinarily long life cycle and optimum yield, fully meet these particular requirements, but the new ECO version containers (lighter, with less glass at the bottom, but still with a refined, high-end allure) and sustainable packaging made from post-consumer recycled materials (such as production waste and PCR) should not be overlooked either.
The change is also affecting oil bottle labels, which focus on reducing the carbon footprint and ink and print waste.