Anatolii Skrypniak, founder of E-Catalog, reveals the secrets behind the service’s successful adaptation for English-speaking markets
Picture a world where you can instantly compare prices and specs across countless online stores, with complete confidence in the transparency of every offer. This isn’t a far-off dream; it’s the reality E-Catalog has created for savvy shoppers in the UK and US.
“At E-Catalog, we’re not just comparing prices; we’re revolutionizing the way people shop online,” asserts Anatolii Skrypniak, the platform’s founder. “Our mission is to inject unprecedented transparency and efficiency into the e-commerce experience. When we launched in the UK and US, we quickly realized that these markets demanded a unique approach. The competition is fierce, and consumers are highly discerning. We couldn’t simply replicate our existing model – we had to adapt and enhance our service to cater to local specifics.”
Today, E-Catalog in the UK and US markets is more than just a price comparison website. It’s an intelligent assistant that guides users through every stage of the purchase decision-making process: from initial search to final store selection.
“When we launched E-Katalog in Ukraine back in 2001, the very concept of online price comparison was revolutionary,” Skrypniak recalls. “We started with a basic catalog of products and prices that could be updated weekly. In today’s fast-paced digital landscape, that seems almost prehistoric.”
The early years of E-Catalog were marked by continuous experimentation and innovation. The team constantly sought ways to improve user experience and expand the platform’s functionality.
Launching E-Catalog for price comparison in the UK and E-Catalog US required a complete rethinking of the product.
“We quickly realized that a simple translation wouldn’t cut it, as it had for localising E-Katalog in Poland” says the company’s founder. “Success in these mature markets required a deep dive into local e-commerce nuances, consumer behaviour, and service expectations. We overhauled our price comparison algorithms, enhanced our filtering system, and introduced new features tailored specifically to these markets.”
One of the key changes was adapting to local data protection standards.
Today, E-Catalog in the UK and US markets isn’t just an adapted version of the Ukrainian product. It’s a bespoke service meticulously crafted to cater to the unique needs and preferences of local users.
Price and product specification comparisons remain the foundation of E-Catalog, but that’s just the tip of the iceberg. “We go beyond simply showing where items are cheapest,” Skrypniak explains. “We provide a comprehensive overview: price history, delivery conditions, seller reputation. This empowers our users to make truly informed decisions.”
The product series search function has proven unexpectedly popular among British and American users. “Imagine you’re a fan of the ROG series from Asus,” Skrypniak exemplifies. “Now you don’t need to search separately for a mouse, headset, and router. Just click on the series, and you’ll see all the products in it. This saves a lot of time.”
But the real gem has been the advanced filtering and sorting system. “We noticed that users in the UK and US often look for very specific combinations of characteristics,” Skrypniak explains. “So we developed a system that allows sorting products by any parameters. Want to find the lightest smartphone with a battery of 5000mAh or more within a certain budget? Now it’s possible with just a couple of clicks.”
E-Catalog has also implemented a unique function for comparing product modifications. “This is especially useful for categories like laptops,” Anatolii explains. “Often, one model can have dozens of variations with different processors, memory capacities, and so on. We’ve created convenient tables where all these differences are visible on one screen.”
The “find everything in one store” tool deserves special attention. “We noticed that many users, especially when buying computer components, prefer to order everything from one place,” says the e-commerce expert. “Our system automatically finds stores that have all the needed items and calculates the total cost. It’s not always the cheapest option, but often the most convenient.”
The review and rating system on E-Catalog has undergone significant enhancements for English-speaking markets. “We’ve implemented cutting-edge text analysis algorithms,” says Anatolii. “Our system now not only collects reviews but also highlights key points and analyses sentiment, allowing users to quickly gauge the overall consumer sentiment about a product.”
Special attention was paid to personalized recommendations. “In the hyper-competitive landscape of British and American e-commerce, personalisation isn’t just a nice-to-have – it’s the linchpin of success,” notes Skrypniak. “We’re not just tailoring recommendations; we’re crafting unique digital experiences for each user.”
E-Catalog also offers market analysis tools. “We provide data on trends and seasonal price fluctuations,” says Skrypniak. “This is useful not only for regular shoppers but also for small businesses that use our platform for market monitoring.”
“Our aim is to serve as a comprehensive resource for online shoppers in the UK and US,” concludes Skrypniak. “A place where users can find all the necessary information, compare options, and make the optimal choice. And judging by our users’ feedback, we’re on the right track.”
“In a world where every store shouts about discounts, we give users tools to see the real picture,” Anatolii Skrypniak begins, moving on to discuss E-Catalog’s unique features.
E-Catalog’s price dynamics analysis tool is a game-changer for UK and US consumers. “Our intuitive price history graphs,” Skrypniak notes, “empower shoppers to spot genuine deals and avoid marketing gimmicks, especially crucial during events like Black Friday or the January sales.”
While these features have significantly enhanced the user experience, Skrypniak emphasises that E-Catalog’s development doesn’t stop there. “In today’s rapidly evolving e-commerce landscape, we’re constantly looking for ways to make online shopping even more efficient and tailored to individual needs,” he notes. This focus on individual user needs brings us to a topic that is becoming increasingly important in modern e-commerce: personalisation.
“In the hyper-competitive landscape of British and American e-commerce, personalisation isn’t just a nice-to-have – it’s the linchpin of success,” Skrypniak emphasises. “We’re not just tailoring recommendations; we’re crafting unique digital experiences for each user.”
E-Catalog has developed a range of tools for personalizing the user experience. One of the key features is search history synchronisation. “We noticed that users often start searching on one device and finish on another,” explains the platform’s creator. “Now, if you’re registered on E-Catalog, all your search history is automatically synchronised between devices. You can start choosing a laptop on your smartphone in the subway and finish the purchase at home on your computer without losing the options you’ve found.”
Special attention was paid to creating and managing wishlists. “We’ve gone beyond simply ‘add to favourites,'” Skrypniak explains. “Now users can create multiple lists, for example, ‘Gifts for Family’ or ‘Office Equipment’. But the most interesting part is the ability to specify the quantity of items in the list and see how the total cost changes. This is especially useful when planning large purchases or renovations.”
An interesting feature is the “smart reminder” function. “We noticed that many users postpone purchases, waiting for price reductions,” says Skrypniak. “Now E-Catalog can track prices for items you’re interested in and notify you of significant reductions or good deals. Moreover, the system takes into account your preferences: some people prioritise the lowest price, while others are willing to pay a bit more to buy from a trusted seller.”
“personalisation is not only about user convenience but also business efficiency,” concludes the technology visionary. “Thanks to these tools, we’re seeing significant growth in conversion and user loyalty in the UK and US markets. People return to us again and again because they know: E-Catalog understands their needs and helps them make the best choice.”
After discussing technological innovations, Anatolii Skrypniak moves on to practical advice:
“E-Catalog is a powerful tool, and like any tool, it requires certain skills to use most effectively,” the expert begins. “I want to share several tips that will help users in the UK and US get the most out of our platform.”
1. Use advanced search
“Don’t limit yourself to simple name searches,” Skrypniak advises. “Our system allows you to search for products by specific characteristics. For example, you can search not just for a ‘smartphone’, but for a ‘smartphone with an OLED screen and a battery over 4000mAh’. This will save you a lot of time on filtering results.”
2. Set up price drop alerts
“E-Catalog allows you to set a desired price for an item you’re interested in,” Skrypniak explains. “As soon as the price reaches this level, you’ll receive a notification. This is especially useful for expensive purchases or seasonal items.”
3. Use the comparison function
“Don’t limit yourself to comparing just prices,” Anatolii recommends. “Our comparison function allows you to compare all product characteristics. Pay attention to the colour coding – it will help you quickly identify key differences.”
4. Create shopping lists
“The shopping list creation function is not only convenient for planning, but also allows you to track changes in the total cost of your cart over time,” Skrypniak explains.
5. Use the “Find in one store” filter
“If you’re buying multiple items, use this function,” Skrypniak recommends. “It will help you save on delivery and simplify the purchasing process.”
6. Read reviews and ratings
“We aggregate reviews from different sources and analyse them,” Anatolii explains. “Pay attention to the highlighted key points in the reviews – this will help you quickly understand the main pros and cons of the product.”
7. Don’t forget about seasonality
“Some products become significantly cheaper in certain seasons,” the expert reminds. “Use our seasonal trend analysis function to choose the optimal time for purchase.”
In conclusion of our conversation, Anatolii Skrypniak moves to a more global vision of the company’s role in the UK and US markets.
“Ultimately, E-Catalog’s success in the UK and US markets will be determined by our ability to create real value for users,” concludes the online shopping innovator. “We believe that by providing people with tools to make informed decisions, we’re not only helping them save time and money, but also contributing to the formation of a more conscious consumer culture.”
“E-commerce isn’t merely a digital version of shopping – it’s a transformative force reshaping how we interact with products, services, and ultimately, improving our daily lives,” Skrypniak reflects. “At E-Catalog, we’re not content to ride this wave of change; we’re committed to steering it, pushing the boundaries of what’s possible in online retail. As we continue to innovate for UK and US markets, we’re not just changing how people shop – we’re redefining the very essence of consumer empowerment in the digital age.”