The business world has always embraced bold decisions, and Bitcoin remains one of the most talked-about assets in recent years. In 2025, the conversation has shifted from mere speculation to practical consideration. For an increasing number of companies, the idea of adding Bitcoin to their treasury is moving from novelty to necessity. The question now is whether it makes sense for organisations, from agile startups to established firms, to allocate part of their capital to Bitcoin.
Bitcoin as a Payment Method Across Industries
Bitcoin’s role is no longer confined to investment. Its use as a payment method is spreading across diverse sectors. Online casinos, for instance, benefit from Bitcoin’s speed and privacy. Players can make transactions instantly across borders without delays or hefty fees. This reduces risks linked to chargebacks and fraudulent activity, a notable concern in the gambling industry.
Many online platforms, including a non GamStop casino, for example, provide extensive game selections that feature various versions of popular titles, each with different return-to-player rates. A growing number of these sites use provably fair tools, where blockchain records allow every result to be checked by the player, improving openness and trust.
In video gaming, Bitcoin facilitates in-game purchases and digital economies. Micropayments can be made without intermediaries, creating a smoother experience for users worldwide. Healthcare providers are also beginning to test crypto payments, drawn by faster billing cycles and enhanced privacy for patients.
The travel and hospitality sector is embracing Bitcoin, too. Airlines, hotels, and other businesses in this space use it to attract tech-savvy customers and reach new international markets. Even real estate transactions are benefiting, with Bitcoin allowing quicker settlements and easing access for overseas investors by bypassing traditional currency barriers.
These examples show Bitcoin is moving beyond speculation. Its adoption across industries suggests companies recognise advantages such as lower transaction costs, increased security, faster settlements, and access to wider markets.
The Rise in Corporate Bitcoin Holdings
The numbers illustrate the growing momentum. In 2025, the number of publicly traded companies holding Bitcoin has increased by 120%, reaching 141 firms. More are expected to follow, with an additional 36 companies likely to join before year-end, which is an additional 25% increase.
Bitcoin ownership has expanded well beyond crypto pioneers like Coinbase or MicroStrategy. Firms across various sectors are either exploring or actively integrating Bitcoin into their treasury management.
The motivation often lies in preserving capital amid ongoing inflation and concerns about the declining value of fiat currencies. Bitcoin’s supply is capped at 21 million coins, presenting a scarce asset compared with traditional currencies like the pound or euro, which face inflationary pressures.
Why Now?
This is not the first time Bitcoin has attracted boardroom interest. However, 2025 stands out due to several factors aligning:
- Regulatory Clarity: The regulatory environment is becoming less ambiguous. Landmark US legislation on stablecoins, such as the GENIUS Act passed this July, encourages stablecoin use by banks and financial institutions. These developments influence global markets and make cryptocurrencies a less risky option for finance teams.
- Institutional Infrastructure: Major banks and financial firms have improved crypto asset management and custody services. Institutions such as Bank of America and JP Morgan are issuing fiat-backed stablecoins, reflecting increasing mainstream involvement.
- Evolving Corporate Strategies: Investors, particularly younger and tech-literate ones, favour companies that embrace digital assets and forward-looking financial strategies.
- Economic Pressures: Faced with uncertain economic conditions, businesses are considering Bitcoin as a potentially rewarding hedge. Historically, Bitcoin’s annual growth rate has outpaced many conventional treasury assets.
Benefits for Companies
The appeal of Bitcoin for companies extends beyond protection against inflation:
- Store of Value: Bitcoin’s limited supply and growing adoption make it an attractive option for long-term holding.
- Global Liquidity: Bitcoin is traded around the clock, offering multinational companies immediate access to funds.
- Shareholder Engagement: Publicising Bitcoin holdings can generate interest among retail investors and reflect a company’s innovative spirit.
- Growth Potential: Corporate Bitcoin reserves grew by over 159,000 BTC in the first half of 2025. With prices recently surpassing $120,000, early investors have seen returns that outperform many markets.
Risks and Challenges
Despite its benefits, Bitcoin carries notable risks:
- Volatility: Price fluctuations can lead to significant mark-to-market effects, complicating financial statements and balance sheets.
- Regulatory Uncertainty: Laws governing cryptocurrencies remain in flux worldwide, and future restrictions cannot be ruled out.
- Operational Demands: Managing crypto assets requires expertise in custody, tax, and compliance that not all finance teams currently possess.
- Perception: While some shareholders welcome Bitcoin as forward-thinking, others view it as speculative or risky.
Who Is Adopting Bitcoin?
In 2025, newer startups and firms facing operational challenges are often among the most active adopters. For them, Bitcoin can diversify risk or act as a growth lever. This trend signals a deeper change.
Tech companies and global enterprises continue to lead, but interest is growing among financial services and traditional manufacturers. Bitcoin-backed lending and treasury services also ease entry for firms with less experience in digital assets.
Cautionary Views
Sceptics argue that corporate balance sheets should avoid volatile assets that could cause sudden losses. They warn against following trends without due diligence and highlight that Bitcoin still accounts for a small fraction of overall corporate treasury holdings. Many well-established companies remain cautious.
A Careful Approach
Companies considering Bitcoin should evaluate their risk appetite, regulatory landscape, shareholder expectations, and business context before proceeding. Most opt for modest allocations, usually under 5% of total assets, reflecting a measured approach rather than a full commitment.