Meta Platforms, known as META.O, has announced the launch of the web-based version of its latest text-focused social media platform, Threads.
This move is aimed at retaining professional users and gaining a competitive advantage over its rival, X, formerly known as Twitter.
Through the web version of Threads, users can conveniently access the microblogging platform by logging in from their computers.
Mark Zuckerberg, the CEO of Meta, shared in a Threads post that the web version’s availability would gradually extend to users “over the next few days.”
This much-anticipated rollout holds the potential to expand Threads’ user base to include power users such as brands, company accounts, advertisers, and journalists.
With the platform accessible on larger screens, these users can harness its features more effectively.
Threads had experienced rapid growth, amassing over 100 million sign-ups within just five days of its initial launch on July 5th.
However, its popularity dwindled as users returned to the more familiar X platform following the initial surge.
Within a span of slightly over a month, the daily active user count on the Android version of the Threads app saw a significant decline.
Starting from a peak of 49.3 million users, the number dropped to 10.3 million users as of August 10th. This data was reported by Similarweb, an analytics platform.
Meta has plans to enhance the web experience further by introducing additional functionalities in the upcoming weeks.
This step reflects the company’s commitment to refining Threads and providing users with an improved and enriched social media experience.