MicroStrategy, recently rebranded as “Strategy,” has purchased more Bitcoin this week to “significantly” increase its BTC treasury holdings, the firm said in a statement shared with the media.
MicroStrategy said specific details of their latest Bitcoin purchase would be announced on 31 March. This marks the second consecutive week that MicroStrategy has purchased more BTC.
In a filing on March 24, the company disclosed it had acquired 6,911 BTC between March 17 and March 23, totaling approximately $584.1 million. This brought its Bitcoin stash to 506,137 BTC, valued at around $42.8 billion at current prices.
The new Bitcoin was purchased at an average price of $84,529 per BTC, including fees and expenses. The company raised the necessary funds through its ongoing stock sale programs, known as ATMs (at-the-market offerings). This involved the sale of 1,975,000 shares of its common stock (MSTR), which generated $592.6 million after fees, and 13,100 shares of its 8% Series A Perpetual Preferred Stock (STRK), raising another $1.1 million.
As of the filing, MicroStrategy has approximately $3.57 billion worth of MSTR shares and $20.99 billion of STRK shares still available for sale through the ATM programs.
This purchase brings MicroStrategy’s total Bitcoin holdings to over half a million coins, with an average cost per Bitcoin of $66,608. So far in 2025, this investment has yielded a 7.7% return.
Under the leadership of Executive Chairman Michael Saylor, MicroStrategy has become the largest corporate Bitcoin holder in the world, surpassing Tesla and other companies.
The company continues to view Bitcoin as its “primary treasury reserve asset” and has shown no intention of halting its aggressive accumulation. As of March 23, 2025, the total Bitcoin purchase price stands at approximately $33.7 billion.