Stake F1 Team is set to ignite the Formula One grid in the upcoming 2024 season, introducing a fresh and dynamic brand to the world of motorsport. This exciting development comes as a result of a groundbreaking partnership with Stake, a renowned betting, entertainment, and lifestyle brand, which will serve as the exclusive Title Partner for both the 2024 and 2025 seasons.
This collaboration extends beyond traditional sponsorship, reshaping the landscape of Formula One with its innovative approach.
Building on a successful partnership that began in 2023, Stake will assume exclusive naming rights for the team, ushering in a new era of Formula One with its unique brand presence. As a testament to their commitment, Stake will also take control of the team’s social media handles, now known as the Stake F1 Team, aligning with the team’s fresh branding.
Edward Craven, Co-Founder of Stake, hailed the move and indicated it will pave the way for the team’s ascension up the Formula 1 pecking order.
“We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team,” Craven said.
“Fuelled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond.
“The upcoming years will be a thrilling ride with some mind- blowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!”
New Beginnings
Stake F1 Team’s inception signifies a break from conventional sponsorship norms, aiming to redefine marketing activations in an exhilarating fashion. Their focus on fan engagement promises to make them one of the most captivating teams on the grid, with excitement as their new currency in the world of sports and entertainment.
Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has rapidly become a major player in the sports and entertainment realm. Their expanded involvement in Formula One further bolsters their diverse portfolio of partners, which includes prominent names like Canadian superstar Drake, Everton Football Club, and the UFC.
In 2023, Stake made a significant impact on the Formula One ecosystem with unique activations that fostered collaboration among their existing brand partnerships. Their reach extended far beyond the traditional Formula One fan base, appealing to a broad demographic.
Looking ahead to the 2024 F1 calendar, Stake is gearing up for a series of high-profile experiences, starting with the eagerly awaited launch of the new C44 in February.