Esther Crawford, the project manager for a number of initiatives including the future payments platform and the Bue verification subscription, is one of the employees that was affected by Twitter’s latest round of layoffs.
Crawford was one of the few people on Twitter’s product team who was still employed after Musk officially took control of the company in late October 2022, according to Platformer’s Zoe Schiffer and reports from The Verge.
She gained notoriety after a picture of her dozing off at the Twitter headquarters to make a deadline went viral.
For Twitter staff, the trending image mostly represented Musk’s “extremely hardcore” working approach.
Elon Musk reportedly asked employees to put in “long hours at high intensity” to build Twitter 2.0.
According to a different Reuters article, Twitter has actually cut 200 jobs, not 50.
Following the weekend’s additional wave of layoffs, there are rumours that Musk “may be about to install a new regime at the company.”
Crawford has also tweeted cryptically, hinting at her sudden departure from the social media giant.
The tweet read, “The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer and mock are necessarily on the sidelines and not in the arena. I’m deeply proud of the team for building through so much noise and chaos.”
With Twitter’s acquisition of the social networking app for screen sharing, Squad, Crawford joined the platform in December 2020.
Prior to the acquisition, Crawford served as Squad’s CEO.
After the changeover, she began working with Twitter’s product, engineering, and design teams.
Crawford’s photo of her sleeping at the workplace went viral in November 2022, following Musk’s “extremely hardcore” memo to employees.
“When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork,” she stated in a tweet.