Apple is set to unveil a $100 billion domestic manufacturing commitment aimed at bringing more production to the United States, according to a White House official.
The announcement, expected Wednesday, will mark a new financial pledge from the tech giant as President Donald Trump pushes to reshore key manufacturing sectors.
Expanding U.S. Operations
The pledge comes on top of Apple’s February announcement that it would invest $500 billion in the U.S. over four years, including building a major Texas factory for artificial intelligence servers and creating around 20,000 R&D jobs nationwide.
Apple did not immediately respond to requests for comment.
The company has already been shifting production of some products bound for the U.S., moving iPhone assembly to India and Mac and Apple Watch manufacturing to Vietnam.
Trump’s tariffs have cost Apple $800 million in the June quarter, prompting some customers to purchase iPhones earlier than planned.
Many Apple products remain exempt from tariffs, but potential future rates are still under discussion.
White House Welcomes Commitment
“Today’s announcement with Apple is another win for our manufacturing industry that will simultaneously help reshore the production of critical components to protect America’s economic and national security,” White House spokeswoman Taylor Rogers said.
The new $100 billion commitment will focus on expanding domestic manufacturing capacity, a move analysts say could help Apple navigate trade tensions while meeting political expectations.
Investor Reaction
Nancy Tengler, CEO and CIO of Laffer Tengler Investments, called the move “a savvy solution to the president’s demand that Apple manufacture all iPhones in the U.S.”
“The stock is up on the news, likely a relief rally that (Apple CEO Tim) Cook, who has been largely mute in response to the attacks on the company, is extending an olive branch,” she added.
Earlier Wednesday, White House economic adviser Kevin Hassett hinted at the announcement during an interview, highlighting the administration’s broader strategy to encourage corporate investment within the U.S.
The pledge is expected to cover a mix of new facilities, supplier contracts, and other domestic spending initiatives.