Premier League champions Arsenal have unveiled an ultra-premium hospitality offering called the Hero Experience, priced at nearly £7,000 per person for top fixtures.
The package is believed to be the most expensive single-game ticket in the Premier League, offering buyers seats directly behind the Arsenal dugout.
Guests also receive a private pitch-side tour with a club legend, a squad-signed shirt or ball, and a face-to-face meeting with a current first-team player.
Launching for the 2026-27 season, prices start at £2,995 per person for lower-profile matches and climb to £6,999 for games against rival top clubs.
The package includes luxury dining with champagne, tunnel access to watch the pre-match warm-up, a player photograph, and a personalised matchday programme.
Arsenal describe the offering as “the one and only special opportunity for you and your guests to meet a current men’s first team player.”
“As a memorable keepsake, an Arsenal men’s first team player will present you with a squad-signed shirt or football – your choice,” the club states in its promotional materials.
“You’ll also enjoy a private pitch-side tour with an Arsenal legend, plus you can feature your very own message in our matchday programme,” Arsenal adds.
“Afterwards, indulge in luxury dining in The Touchline, before heading down the tunnel to watch the players warm up, before walking across the pitch to take your seats directly behind the Arsenal bench!”
The launch follows Arsenal’s historic ending of their 22-year wait for a Premier League title and their run to the Champions League final last season.
The club have significantly boosted their commercial performance in recent years and are expected to report record overall revenues for 2025-26.
The Hero Experience reflects a broader premiumisation trend across live sport, emerging while the highest-grossing Fifa World Cup in history unfolds across North America.
Arsenal begin their Premier League title defence on Friday 21 August against promoted Coventry City, though no Hero Experience packages are available for that opening fixture.
The first home game with availability is two weeks later, when London rivals Chelsea visit Emirates Stadium, with packages for that match priced at £6,999 per person.
Arsenal are also currently exploring the possibility of expanding Emirates Stadium, 20 years after moving to the venue, as part of efforts to grow matchday revenue further.