Premier League club Brentford is seeking permission to host “up to six” concerts each year as it looks to diversify its revenue streams.
The G-Tech Community Stadium, which holds 17,250 fans, has been the club’s home since a move from west London’s Griffin Park in 2020.
Brentford, who finished ninth in the Premier League this season, has notified local residents of plans to stage six concerts during June and July next year.
Sally Stephens, the club’s fan and community relations director, contacted residents near the stadium, with the outreach reported by The Chiswick Calendar newsletter.
Stephens stated that the club “recognise that hosting concerts at the stadium needs to be carefully planned and managed.”
She added: “We are therefore undertaking a full range of technical and operational assessments, which will be submitted to the London Borough of Hounslow as part of a planning application.”
The move comes as nearby festival site Gunnersbury Park faces a reduced summer programme following commercial and planning issues that halted appearances from acts including Lenny Kravitz and Annie Mac.
England Rugby’s 82,000-capacity Allianz Stadium in Twickenham is also pursuing plans to stage up to 15 non-sporting events, with the Rugby Football Union set to submit proposals to Richmond Council this year.
The Allianz Stadium has previously lost out to venues including Tottenham Hotspur Stadium, West Ham United’s London Stadium, and Wembley Stadium due to its inability to host concerts on consecutive evenings.
Fellow Premier League club Arsenal is also increasing its concert programme as non-matchday revenue becomes more important to clubs managing financial losses despite strong income.
Stephens said: “We have a strong track record of managing attendees safely at the Gtech, and we would apply that same experience, expertise, and operational planning to a small number of concerts each year.”