AstraZeneca (AZN) has launched a new marketing campaign for its Breztri inhaler, targeting asthma patients for the first time after years of COPD-focused advertising. The campaign marks a significant shift, as Breztri
MoreMajor pharmaceutical companies including Roche, GSK, and Novartis are at the centre of a flurry of deal-making and drug pricing agreements reshaping the industry landscape. GSK moved first among the late movers
MoreUCB’s Bimzelx emerged as a notable newcomer in August’s pharmaceutical television advertising rankings, claiming ninth place among the top spending drug brands. The psoriasis and psoriatic arthritis medication displaced Intra-Cellular Therapies’ Caplyta
MoreDaiichi Sankyo subsidiary American Regent is recalling three lots of generic epinephrine injection vials distributed across the United States amid concerns over particulate contamination and packaging failures. The recall follows customer complaints
MoreIonis Pharmaceuticals has secured FDA approval for Zanvastro, marking a landmark moment as the first disease-modifying therapy ever cleared for Alexander disease. The approval arrived more than two weeks ahead of its
MoreThe Trump administration has announced nine new Most-Favored-Nation agreements with pharmaceutical manufacturers, significantly broadening the reach of the pricing programme. The latest additions bring the total number of companies participating in the
MoreOver 600,000 seniors have enrolled in the Medicare GLP-1 Bridge program within just two months of its July 2026 launch, according to the White House. The program, which emerged from the Trump
MoreAkeso and Summit Therapeutics’ (SMMT) ivonescimab has cleared another clinical milestone, meeting its overall survival endpoint in the trial that first put the drug on the map. The PD-1xVEGF bispecific antibody generated
MoreCMI Media Group, a precision healthcare communications company and subsidiary of WPP (NYSE: WPP), has formally launched a new specialty communications business unit. The Philadelphia-based organisation has long focused on developing proprietary
MoreFresenius, the German drugmaker, has received a warning letter from the US Food and Drug Administration targeting its Fenwal blood-products facility in Puerto Rico. The FDA issued the warning following an inspection
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