Fulham FC have agreed a front-of-shirt sponsorship deal with Silicon Valley data and AI company ClickHouse for the upcoming Premier League season.
ClickHouse, valued at $15bn, replaces gambling brand SBOTOP as the club’s principal commercial partner following the Premier League’s voluntary ban on betting sponsors.
The ban on front-of-shirt gambling brands, the most lucrative sponsorship inventory available to Premier League clubs, comes into full effect during the 2026-27 campaign.
ClickHouse is a US-headquartered open-source database platform used by major global companies including Meta, Tesla, OpenAI, Visa and Sony, offering particular utility in AI applications due to its processing speed.
The deal mirrors a broader shift across the Premier League, where clubs are increasingly replacing betting brands with technology and AI companies as shirt sponsors.
Crystal Palace have similarly moved on from betting brand Net88, replacing them with AI company Temporal for the new season, while Chelsea were the first top-flight club to feature an AI sponsor with IFS, though that deal has since been downgraded to a broader partnership.
Chelsea, Nottingham Forest, Sunderland and promoted Hull City are still yet to confirm their own front-of-shirt partners, with less than a month remaining before the new season begins.
Fulham chief revenue officer Jon Don-Carolis said: “We are delighted to welcome ClickHouse as a principal partner and front of shirt sponsor of the men’s first team.”
Don-Carolis added: “ClickHouse is an ambitious, fast-growing technology company and as Fulham continues to invest in its long-term future, both on and off the pitch, this partnership reflects our shared commitment to innovation, progression and building meaningful connections with supporters around the world.”
ClickHouse CEO Aaron Katz said: “ClickHouse is thrilled to announce our strategic partnership with Fulham Football Club.”
Katz continued: “Both organizations have shared values of high performance, ambition, and excellence. Speed is essential for both: the split-second decisions on the pitch aren’t that different from the millisecond decisions our database serves every moment for many of the most consequential companies in the world.”
Katz concluded: “That shared foundation is what drew us to this partnership. We’re excited to back Fulham’s ambitions in the Premier League, on the pitch and beyond.”