How To Create Video Content That Gets More Views On Facebook

Overall, creators should be careful to make video content that is going to stand out on Facebook.

Facebook has long been one of the top social media platforms on the market and continues to be a dominant location for videos and so much more. This platform includes businesses, influencers, creators, and other individuals just wanting to connect.

Video content and marketing through a Facebook page has become more and more popular since the rise of TikTok. If you’re a creator looking to make your Facebook videos more popular and ensure you get more video views, this guide is for you.

We will share some proven strategies and more social media tips to help your video performance improve and show up on more news feed locations for more people, giving you greater access to your target audience.

Consider Investing in Tools for Your Facebook Videos

A great way to boost a Facebook video fast is to buy Facebook views for your account. When people watch videos, it helps that video show up more in a news feed. One view could spiral into hundreds of views, which could spiral into thousands and then millions of video views. Once the viewing starts and that video becomes popular, it takes off and is shown to more and more people across the platform.

A Facebook live video is a little bit different because you really need people to watch it while it is live. However, it’s the same concept. The more interaction the video gets, the more that other Facebook users are going to see it, engage with it, and help you stand out on your Facebook page.

Buying views helps this Facebook marketing strategy by giving you a quick boost to the number of viewers who see it. In this concept, it’s really about understanding the social media algorithm and working to get it to recognize your engaging content.

Adding these views will encourage more people to watch it so you it will boost post engagement and show it to more people. You do want to be careful to choose a trustworthy company to buy views from. These are some qualities you should look for:

  • Look for reviews that speak to trustworthiness
  • Never provide passwords or private data
  • Ensure they have a moneyback guarantee
  • Check out delivery times
  • Try to choose a service that uses only real accounts

These details will make a difference with your overall experience on a Facebook boost provider. You will also want to ensure that you videos and your captions are quality and engaging, but this will help you get a quick boost, showing the most engagement in a short timeframe to help others see your content.

Make All Facebook Video Marketing Engaging

When you create your video, it doesn’t matter if you’re adding to vertical videos or square videos, it needs to simply stand out in a news feed. You should use a variety of video styles and designs just to switch it up.

No matter what you’re creating for your Facebook pages, always make it worth viewing. From short videos to post copy, these details will be essential. Those first few seconds of your videos is what will drive more than half of your viewers. Make those few seconds enough to hook the audience right away so they will stay and watch more.

If you aren’t giving this to them, then other pages are going to. They will simply move on from your native videos to watch content elsewhere on Facebook. Don’t give them a reason to do that!

Instead, start strong and keep it strong to keep them interested. Think about when you are scrolling videos on Facebook. Most people will watch a few seconds and then either finish, share, engage, or scroll and keep moving. Grabbing their attention to stay with your video on Facebook and engage with you is essential to success.

The goal? Get those Facebook viewers to stop scrolling and commit to your video with a full watch as well as engagement. Here’s a few options that might help:

  • Choose a thumbnail for the video that will spark curiosity
  • Add captions or include a text overlay that will highlight the main point of the video
  • Make your video opening emotional or dramatic to draw people in
  • Try using a variety of square videos, vertical, and landscape videos in different styles
  • Encourage engagement during the video

If you do nothing else, always add captions so that a Facebook person might be interested in opening your video.

Don’t Overdo the Post Length

Facebook videos can be long or they can be short. You will notice that most video ads are fairly short because they are meant to be quick yet enticing. You don’t always have to make your video on Facebook 15 seconds long, but you do want to be mindful of time.

It’s always better to be short, quick, and engaging rather than drawing things out where a person on Facebook is going to run out of time or get tired of watching.

Ideally, give yourself a time limit of 1-3 minutes and make every moment in that Facebook content count. Keeping a short format is like sticking to a character limit. It’s about expressing what you need to in a quick space so that whoever stumbles on your video on Facebook will be engaged and won’t just drop off.

Now, while we recommend short and sweet, you also want to keep in mind that this should be engaging. Don’t rush through something that needs more time. Don’t forget to encourage that viewers engage, even if you do that in your text overlay.

Every second should count. Avoid fillers that really don’t matter. If you need to use a lot of time for a video, consider breaking it up into multiple shorter videos instead. Gauge your content and your audience to make this decision.

Make Videos Relevant to Your Facebook Page

You have a niche group of people that you appeal to. Your targeted audience is what drives your followers and viewers. As you create content, there should be a focus on what this audience would want to see or view.

Understanding your audience is going to be crucial for every Facebook video you make. The goal is to create content that will be relevant to this demographic and ensure viewers will want to engage with you, but also will want to share it with their own audiences.

The more engagement you get on a video, the more visible it becomes. The more visible it becomes to others. The more that people share your content, the more exposure it will get. All of this leads to growth, more visibility, and more success.

That is what you are after, right?

So, how do you know if your content is hitting home with your audience? To start with, you can see if your viewers provide any kind of feedback to you about content. If the masses are speaking out against what you’re creating, it might be a good idea to consider shifting gears.

Now, this doesn’t mean you have to adjust to every troll on Facebook. It means really honing in on what your audience specifically is looking for. Here are a few more tips to gauge how your content goes over.

  • Pay attention to Facebook analytics to understand behavior of your audience
  • Try out different video formats and types to see what is most popular
  • Always be responsive to comments
  • Refine your approach when necessary
  • Be authentic

Get Your Videos Showcased By Others

A great way to get more views for your Facebook videos and ensure more and more people get to see them is to share them outside of Facebook. There are different ways to do that, but the idea is to have outside parties and locations share a link back to your video.

Here’s a great example. Maybe you have a friend who wrote a blog post on traveling and that’s what your video is all about. You could ask the friend to include the link or the video in their blog, helping it get in front of more people.

You can also write blog articles that correspond with the content and include the video. Remember, that the more the video is shared both on and off Facebook, the more viewers you are going to get.

Remember Most People Are Watching from Mobile Devices

How do you watch Facebook live videos or regular videos? The vast majority of users count on their mobile devices to view content. While there are a few users out there that might use a laptop or desktop, most people are viewing from their phones.

That means that you should be working to create content that is optimized for mobile devices. If the content doesn’t show or play well on a mobile phone, it’s more likely to be left behind. The last thing you want to do is turn away users simply because they couldn’t really enjoy the videos you made from their phone Facebook app.

Phones and tablets are both considered mobile devices. Optimize all content you make to be mobile-friendly. This goes for any website that you connect to Facebook or your videos as well. It doesn’t matter if it’s square or vertical, make sure it watches properly from a mobile device.

Mobile optimization is usually best set at these ratios:

  • 1:1 for square
  • 9:16 for vertical

There is a landscape option too but this is rarely suitable for a mobile device. Test the video to make sure text, graphics, and details all translate well to smaller screens.

Use Facebook As Your Video Source

Just like most social media platforms, Facebook prefers that you upload a video directly. When you include a link that takes you to an external video, it is even harder to get visibility for it. Facebook naturally pushes external content and links farther down the algorithm so you have to work harder to get them seen.

Avoid that mess and adding extra challenge to your visibility by just uploading a video directly when you can. This is called a native video and it’s so much better than just posting links that encourage people to leave Facebook. That’s what the algorithm is trying to avoid.

You can leverage the tools Facebook has instead. Here are a few ideas:

  • Use relevant hashtags
  • Include clear, attractive copy
  • Don’t forget that call to action
  • Try out Facebook’s editing tools
  • Create a custom thumbnail for enhancing first impressions

All of these little things can make a vast difference.

Conclusion

Overall, creators should be careful to make video content that is going to stand out on Facebook. You can also explore methods to boost video views on this Twitter account and select an effective strategy from there. Adding a call to action and engaging with your targeted audience are vital parts of being successful on this dynamic platform. Get to know what your audience is looking for and then work hard to captivate them with quality and consistency when you create videos. You’ve got this!