Mercedes-Benz (MBGn.DE) has announced its openness to selling its dealerships and workshops located in Germany.
The renowned carmaker expressed its intention to establish its Group-owned retail branches in a more independent manner within the German market, drawing inspiration from positive experiences in other European markets.
In an official statement, Mercedes-Benz stated, “A potential sale to experienced and renowned dealer groups is being evaluated and cannot be ruled out.”
Germany’s Handelsblatt daily was the first to report on this strategic review, indicating that Mercedes-Benz’s supervisory board is expected to approve the plans soon.
Mercedes-Benz clarified that the review would be conducted individually and on a branch-specific basis, explicitly stating that branch closures were not under consideration.
The review encompasses a total of 20 branches, encompassing 80 dealerships and employing around 8,000 individuals, according to the Handelsblatt’s estimates.
Each branch is believed to hold a potential value of up to 40 million euros ($43.50 million).
Mercedes-Benz has set specific criteria for potential buyers, emphasizing the importance of “automobile retail expertise.”
Furthermore, any prospective buyer must commit to preserving job guarantees in Germany.
The carmaker’s primary objective is to ensure the long-term sustainability of regional employment opportunities while also maintaining the competitiveness of the branches.
This move aligns with Mercedes-Benz’s previous strategies, as the company has previously divested showrooms in various European countries, including the United Kingdom, Italy, Spain, Belgium, and the Czech Republic.
The carmaker’s decision reflects its commitment to adapt and optimize its retail operations in Germany, potentially forging new partnerships with dealer groups that can bring their expertise to the table.
As the process unfolds, Mercedes-Benz will continue to prioritize job security, the continuity of its branches, and its competitive standing in the German automotive market.
Each step is carefully considered to ensure the best possible outcome for all stakeholders involved in this strategic realignment.