New York Attorney General Letitia James announced on 24 August 2026 that her office secured $400,000 from Thirty Madison, Inc. over allegations of consumer deception.
The online medication provider allegedly misled customers into signing up for costly recurring subscriptions without adequate disclosure of terms.
Thirty Madison operates through its brands Cove, Keeps, and Nurx, offering both prescription and non-prescription medications for conditions including hair loss, migraines, and skin conditions.
An investigation by the Office of the Attorney General found that the company allegedly failed to clearly disclose its subscription terms and non-refundable fees to customers.
The company also allegedly failed to provide a simple cancellation process, placing it in violation of consumer protection laws under New York state.
Under the terms of the settlement, Thirty Madison must pay $400,000 to the state and offer restitution to certain subscribers, including those whose subscriptions automatically renewed.
Refunds will be available to eligible subscribers who previously filed complaints with Thirty Madison, the Federal Trade Commission, the Better Business Bureau, or the Office of the Attorney General.
Customers allegedly charged after requesting cancellation, charged for products that were not shipped, or charged for products they did not specifically agree to receive are also covered under the restitution terms.
Thirty Madison must additionally improve its disclosures, ensure cancellations are processed quickly, inform consumers of all intake requirements, and automatically process certain refunds going forward.
The settlement forms part of a broader enforcement push by Attorney General James targeting companies offering hard-to-cancel subscription services to consumers.
In July 2026, Attorney General James secured a separate $320,000 settlement from 1-800-Flowers over similar allegations of deceiving customers about subscription renewals.
The back-to-back settlements signal an increasingly assertive stance from the New York Attorney General’s office on subscription billing practices across online commerce.