Tide, the UK business management platform, has announced it has surpassed two million members globally, with India driving significant growth.
More than 1.1 million small businesses joined Tide in India since the company launched there in December 2022, making it the fastest-growing market by member acquisition.
The UK remains Tide’s home market, with 900,000 SMEs representing a 15% market share and the majority of the company’s revenue.
Tide is also expanding in Europe, with Germany and France both seeing strong traction as small businesses increasingly turn to digital tools to manage their operations.
In late 2025, Tide received a strategic investment from TPG, a leading global alternative asset manager, valuing the company at $1.5 billion.
Oliver Prill, CEO of Tide, said: “We are delighted to be crossing the 2 million member milestone. This number is a testament to the trust that our members place in us in all our markets.”
Prill added: “Behind every number, there’s a story of a member choosing a simpler, less time-heavy, connected way of managing their business.”
He continued: “India’s growth in member numbers is phenomenal, and shows how getting the product-market fit right when considering new markets is crucial.”
Prill said the company will “continue to expand both internationally and provide a richer and more connected product offering, ensuring we focus at all times on our mission to save members time and money.”
Tide’s platform offers business registration, accounting tools, expense management, payroll, savings accounts, credit, payment solutions, and connected sales tools including website building.
Recent product launches include Insurance, Making Tax Digital tools, and Cash ISAs, as the company continues to broaden its offering for small businesses.
In India, Tide is targeting underserved tier 2, 3, and 4 cities, where small businesses often operate in the informal sector without access to digital and financial services.
The company is helping businesses in those markets access services such as Udyam and GST registration, payments, and lending to unlock growth opportunities.
In Europe, Tide’s Credit Intermediation is leading initial growth in Germany and France, with over EUR 50 million already disbursed across the two markets.
Tide recently announced the establishment of its European headquarters in Luxembourg, as it looks to further expand its presence on the European mainland.
The company has surpassed its goal of onboarding 200,000 women-led businesses in the UK, reaching that milestone nearly two years ahead of schedule, while targeting 500,000 women-led businesses in India by the end of 2027.
Tide has also maintained a practice of using carbon removals to match all Scope 1, 2, and 3 emissions since 2022, and says it is on track to reduce CO2e emissions per employee by 90% by 2030.
The company now employs more than 2,800 people across the UK, India, Germany, France, Bulgaria, Luxembourg, Lithuania, and Serbia.
Recent senior hires include Bernie Miles as Chief Data and Technology Officer, Dan McNally as SVP and CEO of Tide Insurance Services, and Marc Lacroix as Country Managing Director for France.