Why Online Casinos Are Loved by Londoners

Londoners have helped swell the ranks of online casinos, lured by their attractive bonuses.

London is a diverse, multicultural global capital. While its participants have a range of hobbies, online casinos are extremely popular. 

Many of London’s favourite entertainment venues are casinos. Some of the hallowed halls in its theatres and pubs have often been casinos at one point in time. From high street brands to private members clubs, casino culture is dotted around the city. It is estimated that one third of British citizens gamble online. Thus, it stands to reason that they also love internet-based operators. Below, we discuss what Londoners love about online casinos. 

Bonuses

Londoners have helped swell the ranks of online casinos, lured by their attractive bonuses. They are important as they have served two purposes. Firstly, bonuses bring in new customers. By having them as welcome offers, customers are attracted to the prospect of getting something for free. This often takes the form of matched deposits, providing credit for playing that matches an amount a person has put in. Other than this, free spins are available, letting Londoners play on slots, one of the most used functions in online casinos. 

Secondly, they let people try out games at no cost. As they don’t have to put in huge amounts of their budget to try these games, they provide an introduction. With so many titles on offer at online casinos, players can dip their hand into table games, slots, or casual games like Aviator. This allows patrons to explore a new casino, trying out the games on offer with very little financial risk.

London Themed Games

London has always been a cosmopolitan hub, with many different nationalities passing through its borders. As a major trading port, it has also been a hotspot for entertainment. Thus, plenty of gambling games from around the world have been played here and then passed on to other parts of the world. Henry VIII himself was well known to enjoy his dice games, and before that, the Romans wagered with tokens. 

Today, there are plenty of casino games themed around the many images of London. Aristocrat Gaming’s Big Ben is one of the most famous. It uses the iconography of the London landmark, coupled with pictures of red buses, Union Jacks, and crowns on its reels. However, strip back the symbolism, and you have a solid slot game for newcomers, with 5×3 reels and 25 different pay lines.

Others dip into the rich cultural heritage that London has become famous for. Music fans may want to visit Kings Road in the seventies with Punk Rocker by No Limit City. It has shades of Vivienne Westwood, the Sex Pistols, and all that Anarchy in the UK vibe. Even recent cultural exports for television, like The Great British Bake Off, have imitators, like Big British Bake by Genii.

UK Gambling Legislation

Another reason Londoners have such a relationship with online casinos is their robust regulations. In many other countries, legislation tends to operate in two ways. The first is a no-tolerance approach, which often sends people to unregulated offshore casinos. The second is a grey area, which can have the same impact and make rules unclear. Luckily, the United Kingdom has very black-and-white guidelines on what is and is not allowed. 

All of this is overseen by the UK Gambling Commission. Companies must be licensed in the United Kingdom to operate. This has meant they abide by a stringent set of rules, making the UK Gambling Commission guidelines one of the most referenced in the whole world. As a result, a range of well-known casinos that are safe, have great customer service, payment methods, and have exceptional game selections are here. They also place a lot of emphasis on responsible gambling, signing up for schemes like GamStop and providing assistance for those who feel they may have a problem.

Balancing Online and Offline Gaming Experience

Crucially, many Londoners know how to balance the online and offline experience. There are plenty of casinos in London that can be visited, along with other entertainment from theatre to sporting events. Yet these online casinos provide convenience. They can be played from the palm of the hand on a mobile device, anywhere there is an online connection. This makes them great to be used on a morning commute or at the end of the day with tea or coffee.

Getting this level of playing right is what makes online casinos so popular. London weather is not the most forgiving, so people can find that online casinos are a great way to assist when they are stuck on rainy days. However, as soon as the sun comes out, they will be put down as Londoners flock to local parks and hit the town to soak up what sun is available.