Fashion brands, especially those selling high-ticket items, face growing pressure to present their products more effectively while meeting consumer expectations for seamless shopping across digital and physical channels.
To meet this challenge, Zakeke’s visual commerce platform equips these brands with advanced tools such as 3D product visualization, augmented reality (AR), and virtual try-on technology. These features go beyond simple product previews, enabling highly personalized and interactive experiences that replicate the engagement of in-store shopping, build customer confidence, and ultimately drive satisfaction.
Carbotti, a heritage Italian handbag maker founded in 1956, demonstrates how digital solutions can elevate the customer experience and support a seamless omnichannel strategy. The brand aimed to give shoppers the ability to interact with and personalize some of its signature handbags online—replicating the tactile, high-touch feel of an in-store boutique experience.
To achieve this, Zakeke integrated its 3D Configurator into Carbotti’s WooCommerce platform. Shoppers can now choose colors, leather types, metal finishes, and inner linings, as well as add accessories and simulate opening or closing the bag. The configurator allows customers to zoom in on details, view the interior, and see dynamic pricing updates in real-time, all while connecting directly to the shopping cart.
This interactive experience keeps customers engaged longer and builds confidence in their purchase decisions, reducing returns and unsold stock. Shoppers gain a deeper appreciation for Carbotti’s craftsmanship through detailed exploration and augmented reality. “Our goal is to empower brands like Carbotti with tools that create immersive, hyper-realistic product experiences,” said Angelo Coletta, CEO of Zakeke.
Building Customer Confidence Through Immersive Technology
The opportunity to interact with products online has become essential for building trust among shoppers. Carbotti’s customers, for example, gain confidence in their purchases by examining every detail of a handbag virtually, which reduces uncertainty and helps minimize returns—a persistent challenge in online retail.
Integrating Zakeke’s 3D Configurator leads to longer engagement on product pages and higher conversion rates for the brand. Interactive features mirror the quality and service associated with Carbotti’s boutique experience, allowing the company to deliver a consistent standard across all channels.
Zakeke’s technology extends its benefits beyond individual brands or product categories. Real-time customization tools and virtual try-on features, which do not require an app, make these experiences accessible for both merchants and consumers. AI-powered scaling provides accurate representations of products, giving shoppers a realistic view that supports confident purchasing decisions.
Promoting Sustainability and Operational Efficiency
Many fashion companies prioritize sustainability to reduce waste and improve efficiency. Traditional methods of sampling and photoshoots often generate excessive costs and environmental impact. Zakeke addresses these challenges by allowing brands to present hundreds of product variations through photorealistic 3D models digitally. Carbotti, for instance, displays its handbag collections online without relying on physical samples, which helps the company avoid overproduction and unsold inventory. This digital-first strategy supports sustainable practices while maintaining the high standards of Italian craftsmanship.
The company’s solutions also streamline operations by accelerating the time-to-market for new collections. Centralized digital asset management simplifies catalog updates, enabling teams to store, organize, and update assets seamlessly across platforms. This consistency in branding and fostering stakeholder collaboration offers a crucial advantage for companies operating in multiple markets. “Sustainability is central to our mission,” said Angelo Coletta. “Our solutions help brands achieve their goals without compromising quality or advancement.”
Expanding the Reach of Visual Commerce in Fashion
Visual commerce continues transforming how fashion brands connect with customers in a digital-first world. Zakeke supports more than 10,000 customers across over 400 verticals, helping businesses use 3D technology and augmented reality to improve customer engagement. From small companies to global luxury brands, its solutions address various needs and deliver measurable results for merchants and shoppers.
The company regularly develops new features, such as app-free virtual try-on technology and AI-powered customization tools, to advance e-commerce capabilities. These enhancements enrich the shopping experience and reinforce Zakeke’s role as a trusted provider of visual commerce technology. Fashion companies increasingly adopt tools that create immersive customer experiences while addressing operational challenges like sustainability and efficiency. Zakeke refines its offerings to help businesses succeed in a constantly evolving retail environment.