Burberry has recorded growth across every one of its fashion divisions for the first time in three years, buoyed by strong performances in the United States and China.
The London-listed luxury label posted a five per cent rise in overall revenue in the three months to July, with the Americas delivering a double-digit boost and China climbing nine per cent.
Retail revenue climbed from £433m to £455m, marking a notable step forward in the brand’s ongoing effort to reverse years of declining sales.
Chief executive Joshua Schulman credited the success of the company’s fresh Portraits of an Icon campaign with helping attract new customers, particularly to its rainwear line.
Europe and the Middle East proved a drag on overall performance, however, with sales in that region falling three per cent year on year.
Burberry’s top brass attributed the weakness partly to the ongoing conflict in Iran, which they said had led to “lower tourist spend” in key markets.
Even when the Middle East is stripped out of the figures, revenue across the broader European region still declined by one per cent, bosses confirmed.
The group reiterated its full-year guidance while warning it “remained mindful” that geopolitical and macroeconomic uncertainty could further weigh on consumer confidence if the conflict continues.
“For the first time in three years, we saw growth across our womenswear, menswear, accessories and childrenswear divisions, anchored by the outperformance of outerwear,” said Schulman.
“Our strategy is working. We are attracting a broad range of luxury customers across product categories… reinforcing my confidence in the opportunities ahead.”
The positive sales figures arrive as Burberry pushes through a sweeping restructuring programme targeting £100m in cost savings over two years.
That turnaround plan, launched last year, includes cutting the company’s headcount by roughly a fifth as part of a broader effort to restore the heritage brand to profitability.
Burberry said it expects almost all of those savings to be secured by the end of 2026, with a further 20 per cent of the £100m target expected to follow in the year after.