The band, which has the most dramatic album covers and diverse rock sounds and is renowned for “A Little Piece of Heaven” and “Hail to the King,” is still going strong by approaching new technologies and methods of appealing to the young audience.
The recent loyalty pass is not the first time the group decided to blend emerging strategies into their method of expanding on the market. They previously integrated NFTs into Ticketmaster so users could avoid bots, scalpers, and queues when going to shows. The eco-friendly ticket pass is based on blockchain technology, so users can buy tickets with cryptocurrency. So, if you want to be among the first to get your tickets to the band, you could learn how to buy Bitcoin on Binance.
But this time, the loyalty program will reveal additional functionalities for fans. Let’s explore them.
Season Pass with Web3 functionalities
Avenged Sevenfold will now provide a Polygon-based loyalty program through which anyone can earn points from the dynamic virtual realm by playing different games and reaching unique tiers. Fans can earn these points by doing regular things, such as attending live events or scanning their NFT tags from the band’s merchandise. At the same time, they can stream the band’s music or redeem digital codes from the comfort of their own home to increase the number of points in their accounts.
Those who have become members of the Deathbats Club NFTs are the first to benefit from these functionalities, such as a 1.5x point booster. However, that doesn’t mean that people outside the club will not be able to receive concert tickets or NFT merchandise from their efforts.
If you want to benefit from such rewards, you only need a digital wallet through MetaMask or other safe platforms. After setup, you can link your wallet to the group’s website and access the loyalty pass to track rewards and receive more.
How will this feature compare with the Ticketmaster pricing?
While this project might also be more advantageous for fans, the last Ticketmaster pricing through NFT wasn’t free of controversy. It seems like people found that the platform would add an enormous service fee to the checkout of $54.29 for each ticket, so instead of coming to the advantage of the end user, the company would only overprice tickets.
So, after fans expressed their discontent, the band’s members intervened, and the tickets were made more affordable. This is considerably important for fans, especially since the NFT collection, which includes 10,000 special pieces, will have its prices volatile at some point or another, so it’ll be difficult for them to keep up with increasing costs to support the band.
What’s the take on the band’s newest album?
Avenged Sevenfold released its latest album in 2023, and “Life is But a Dream” hasn’t been performing well. Most fans are not impressed by the new music, stating that it is far from the usual progressive sounds of other albums. Indeed, the album received considerable critical acclaim, but its success was far from reaching other albums.
For true Avenged fans, the album felt like a massive leap from the original music composition, especially since it took so long for the band to return after a considerable break since 2016 with “The Stage.” Most people see the album as inconsistent, with too many different themes and sounds, while critics praise the band for trying new genres.
A follow-up to “Life is But a Dream”
In an interview from last year, M. Shadows discussed a possible follow-up of the latest album, as the band had unique experiences while recording it, so they might get back on the works with additional songs. He compared “Life is But a Dream” with Weezer’s Pinkerton or Nine Inch Nails’ The Downward Spiral, which are both chaotic but beautiful creations.
However, touring comes first, and the band must also take a break to collect what’s not been said on the album. This might take some time, but the singer said that it will happen sooner rather than later. For now, the band mostly prioritizes engagement with fans, as he offers behind-the-scenes access. Another reason for this offer is that M. Shadows believes Avenged Sevenfold can inspire and help younger musicians follow their dreams.
So, what genres are explored by the band in the last album?
The heavy metal band focuses on numerous genres through which it reached fame. It began with metalcore but emerged towards heavy metal, hard rock, and progressive in “The Stage” album, one of their most successful yet.
Avenged Sevenfold is a unique band that’s not afraid to experiment with sounds, especially when their rename is so big in the music industry. Several other bands have undergone similar changes of style through the years, such as Bring Me the Horizon, which lately approached metalcore with a mix of electronica and pop. At first, fans were significantly displeased with the style because BMTH was a famous band for its deathcore content.
Why do bands switch from their original music style?
Change is important, especially in the entertainment sector, where fan trends are influenced by trends and other factors, like age. Sometimes, bands choose to take a different path from their initial style because they want to evolve, while in other cases, labels set the tone for change.
That’s why there are so many recent battles with labels, as artists want to express their own styles and talent without being limited to business. Nine Inch Nails, for example, changed the label after the old one wanted to overprice one of its records, and this is not a singular case in the industry.
What do you think about the new loyalty program from Avenged Sevenfold?
Avenged Sevenfold is one of the most respected and popular bands in the music industry. It continues to evolve with a new approach to the latest album and a tendency to introduce technology for better fan engagement. One of its latest strategies includes a special loyalty program based on NFTs, Web3, and the Polygon blockchain.