Elon Musk, the CEO of Tesla, SpaceX, and owner of Twitter, has announced that a Twitter video app for smart TVs is in the company’s plans. Musk’s tweet, made on Saturday, indicates that Twitter is aiming to expand its focus on video content on the platform.
This announcement aligns with Twitter’s recent strategy to prioritize the growth of video content, as outlined by their new CEO, Linda Yaccarino, during an investor presentation.
The presentation, reviewed by Reuters, detailed Twitter’s intentions to forge partnerships in the realms of video, creators, and commerce, in order to reinvigorate the social media company’s business model beyond digital advertising.
One specific slide from the presentation highlighted the significance of vertical video, which currently accounts for over 10% of time spent on Twitter. This statistic demonstrates the increasing popularity and engagement with video content on the platform.
In recent news, Tucker Carlson, a former Fox News host, debuted a new show called “Tucker on Twitter” earlier this month.
Twitter envisions the possibility of monetizing this type of content by selling ads and securing sponsorships for videos from Carlson and other content creators. A source familiar with the matter revealed this information to Reuters.
With the announcement of the upcoming Twitter video app for smart TVs, Twitter aims to expand its video offerings and provide users with a more immersive and accessible viewing experience.
This move signifies the company’s commitment to capitalizing on the growing demand for video content across various platforms and devices.
As Twitter continues to evolve and diversify its revenue streams, the introduction of a dedicated video app for smart TVs represents a strategic step forward.
By embracing this new direction, Twitter aims to position itself as a formidable player in the digital video landscape and tap into the lucrative opportunities presented by video advertising and content partnerships.