Michael Saylor’s company, Strategy, formerly known as MicroStrategy, will purchase Bitcoin again this week, marking the third consecutive week of them adding to their BTC treasury.
In a statement shared with the media, MicroStrategy said this week’s Bitcoin purchase is consistent with their long-term investment strategy and specified that details of this week’s Bitcoin acquisition will be announced on 7 April.
On 28 March, London Insider exclusively reported that MicroStrategy had purchased more Bitcoin that week and would announce the details on 31 March, which they did.
Last Monday, the company announced that it had purchased 22,048 Bitcoin for $1.92 billion, capitalizing on a recent price drop. The acquisition was made at an average price of $86,969 per Bitcoin, further solidifying Strategy’s position as the largest corporate holder of Bitcoin.
In a March 31 post on X, Saylor revealed that the company’s total Bitcoin holdings have now surpassed 528,000 BTC, acquired at a total cost of $35.63 billion. This means the firm’s average purchase price per Bitcoin stands at $67,458.
Strategy’s Growing Bitcoin Portfolio
Reaching the milestone of half a million Bitcoin holdings on March 24, Strategy continues its aggressive accumulation of the cryptocurrency. This latest purchase follows Saylor’s previous hints at another buy, which came just days after the company announced the pricing of its latest tranche of preferred stock on March 21.
With Bitcoin prices on the rise, Strategy is currently sitting on an unrealized profit exceeding $7.7 billion, according to data from Saylortracker. The company’s Bitcoin investment strategy has so far proven profitable, with an increase of over 21% in the value of its holdings.
Market Concerns Over Trump’s Tariff Announcement
Despite investor uncertainty tied to US President Donald Trump’s upcoming April 2 tariff announcement, Strategy’s latest purchase signals confidence in Bitcoin’s long-term prospects. The tariffs are expected to target major US trading partners and could contribute to inflationary pressures, potentially affecting demand for risk assets like Bitcoin.
However, market analysts remain optimistic. Andrei Grachev, managing partner at DWF Labs, stated, “This sell-off isn’t the end of the bull run — it’s a healthy reset. Markets overreact to tariffs and macro headlines, but long-term fundamentals haven’t changed.”